In a world overflowing with coffee options, how do you make your café stand out? The answer lies in personalized coffee recommendations, a feature that turns casual visitors into loyal regulars, one tailored sip at a time.
Why personalization is important
A BCG study conducted recently concluded that customers who are made to feel seen come back more frequently and spend more. Personalized recommendations make your app human, noticing their go-to drink is more than convenience, it’s connection.
1. Delight at first click
When they open your app, they might immediately see “Your usual: Vanilla Latte” or “New Mocha blend, you might like it.” That type of insight lets them know you remember them, and that loyalty starts way before they step in the door.
2. Increase average order value
Personalized recommendations allow you to upsell beautifully: “Add a croissant with that?” Even a modest extra per order makes a difference, tools such as PickBrew enable coffee shops to boost order size by promoting add-ons.
3. Timing is everything with push notifications
Send timely reminders with behavior data: “Hi Alex, you’re due for a cappuccino, want one now?” These reminders are perceived as considerate, not spammy, enhancing routine and trust.
4. Create a wiser menu
Monitoring in-demand items throughout your customer pool and sending reminders when you’re running low, allows you to make menu adjustments according to actual demand. No guessing, just transparency.
5. Be a pro at standing out
Large chains such as Starbucks utilize personalization in order to take the lead. Independent stores can do so as well. Providing customized suggestions indicates concern and that builds loyalty.
A personalized coffee recommendations app helps cafés feel personal, sell more, and build real relationships, all through smarter data and simple tech.
Curious how this works in action? PickBrew combines Square data, app behavior, and loyalty history to give cafés exactly what their customers love. Let me know if you’d like a behind‑the‑scenes look at how it all connects.